3 LinkedIn B2B Lead Generation Myths You Must Stop Believing

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If you’ve been in the lead generation scene for a while now, you likely have LinkedIn in your arsenal, considering that it’s the most powerful tool you’ll ever encounter.

Today, the professional networking platform in question holds its ground as one of the most pivotal forces in the world of business-to-business (B2B) marketing. At this point, the platform has established a reputation that precedes itself to the point where no lead generation strategy would be as effective as possible without it.

By now, you’re most likely familiar with the fact that LinkedIn is a rich resource that will prove to be especially valuable when it’s time to start expanding your network. After all, this same platform has been instrumental in the success of many forward-thinking companies. However, like any other platform or major tool available, there are different factors that prevent others (or even yourself) from using it – such is the case with its related myths.

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Debunking common LinkedIn lead generation myths

Although it has an undeniable reputation, the platform is no stranger to having an array of misconceptions surrounding it.

Considering that it has a rather large reach with anyone being able to talk about it (or others simply taking an “authoritative” stance), it’s safe to say that there are many myths being spread. Unfortunately, these same statements and faux-truths of sheer ignorance, inexperience, or inherited misinformation have hampered the potential of many B2B marketing strategies.

Up until this point, you may also have come across and believed in some of the most common misconceptions. Yet, you won’t have to cut short the potential success of your efforts or hinder yourself from making the necessary investments because we have debunked the most common myths for you:

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Myth #1: No one uses the platform‍

With more than half a billion registered users, 200 million-plus monthly active users, and 50 million daily active users, it’s safe to say that LinkedIn is chock-full with opportunities, unlike any other platform. Although some may argue that other platforms are best for lead generation since they often have more than a billion users, the truth is that the density of valuable leads is far greater with the platform in question than any other!

Myth #2: You’re only allowed to connect with people that you know‍

False––One of the most striking characteristics of the professional networking platform that makes it so special is that it’s a perfect mixing ground where anyone has the opportunity to add everyone, including people they don’t know.Although the platform’s adding system shows the level of degree that you have with a connection (and vice versa), the truth is that the possibilities are limitless on LinkedIn. With the platform, you can get in touch with potential leads and connections, such as company heads, regional managers, and professionals without meeting them in person! This is undoubtedly possible, as long as you have a good introduction, of course.

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‍Myth #3: People don’t use their accounts beyond updating their résumés‍

Compared to only a few years ago, LinkedIn has become its own buzzing social media platform with a unique flavour that stems from the fact that the atmosphere is a bit more formal yet engagement remains. Today, the type of activity that you see on the platform is similar to what you’d see on other regular websites like Facebook, Twitter, and Instagram. From life stories and interesting topics of discussion to groups and shared interests, everything that is linked to regular social media activity can be found on it—clearly, a far cry from the résumé-only vibe people expect.

Conclusion‍

While there are different points to know about LinkedIn and its power for B2B lead generation, one of the most critical things you need to understand is that there are many myths you shouldn’t fall for. Thankfully, keeping this guide in mind will allow you to avoid falling for common misconceptions that may cause you to fall short of maximising the platform to your advantage!

With our LinkedIn lead generation services, we’ll help you work around myths and get all the different results you’re looking for (and more). Get in touch with our experts today to see how we can help!

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