5 Secrets to Using LinkedIn for Successful B2B Marketing

Social media has been an incredibly useful tool for the promotion of businesses. This isn’t new to B2C companies, for which mainstream platforms have been a major aspect of marketing for years. But what if you’re a B2B business looking to partner with companies and find investors? The solution may be a little bit different.

B2B companies often find digital marketing challenging because of the limited places to promote their business. The best place to start is on LinkedIn, the most popular social media platform for professionals.

5 Foolproof Tips to Successfully Market Your Business on LinkedIn‍

Want to take your business to the next level with this professional platform? We’ve got just the thing for you. Keep reading for our foolproof tips to successful B2B LinkedIn marketing!‍

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1 - Change the Way You Look at LinkedIn‍

As a platform that started in 2003, LinkedIn was meant to be a place to recruit employees. It has now evolved since then and is now known as the Facebook for professionals. It has become a space where people grow their network and promote themselves and their companies. This platform’s content is career-oriented and educational, the perfect platform for a business to find the right people to work with.‍

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2 - Automation is Not Always the Solution‍

Social media marketers often have setup tools and automated posting on other social media platforms to keep up with the frequency those platforms require for them to be recognised. While it makes things more efficient, it is not always the best way to grow genuine connections. If everything is templated, such as replies and messages you sent out, none of them will work very well. People will eventually catch onto the insincerity. If you want to make good connections, you need to make a genuine effort.‍

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3 - Nurture Relationships With the Right People‍

Although less likely to happen on this platform, there will be fake accounts on whatever platform you find yourself in. Not everyone on LinkedIn is legitimate. It is just as easy to counterfeit credentials as it is to create an account. Make sure you are spending your time with the right people. Check their number of connections. See the people who endorse their skills. When you know who to connect with and why, you’ll build a more valuable network than ever before!‍

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4 - Create Posts That Matter

‍This platform is a place of career growth and learning. If you are not contributing to that cause, your business might not see the traction that it needs. Plan and create posts that help advance the knowledge of professionals on this platform. It shows your credibility as a business and attracts more connections that are interested in your industry. You can even share your business’s progress. Just make sure you don’t give out sensitive information.‍

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5 - Join Groups to Expand Your Network‍

LinkedIn has groups that you can join to look for like-minded entrepreneurs such as yourself. They also have groups of people who are interested in a career in your industry. Being a part of these groups can generate a lot of good leads for partners and employees. It allows you to interact with them directly and narrow your search depending on what types of connections you are looking for.‍

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Conclusion‍

Marketers and business owners want to succeed on the LinkedIn platform to gain respect from fellow peers and employees and grow a network of capable people. It also takes the brand and businesses they work for to the next level by boosting brand awareness directly to the industry leaders. Remember that just like Facebook or Twitter, LinkedIn, in essence, is a social media platform, so it is vital to pay attention to the numbers and stats to make sure your strategies are effective.

LinkedIn is the perfect space to find sizable and reliable leads for your business. To stay ahead of the platform, subscribe to Linked Legend, a LinkedIn lead generation service that can help you gain new connections in months. Grow your network with any of our three service packages today.